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Direct-2-Consumer Activation Executive (w/m/d)


Für einen internationalen Konsumgüterhersteller suche ich zum nächstmöglichen Zeit­punkt am Deutschlandsitz in Hamburg eine:n Direct-2-Consumer Activation Executive in Vollzeit.

Key Accountabilities

  • Execution of German D2C strategy and projects in collaboration with Line Manager
  • Lead own Experience & Sales driven D2C projects based on business & brand objectives (e.g. Pop-up concepts, owned events, sponsored events, 121 promotions)
  • Develop and recommend effective, creative and innovative D2C ideas for the brand's experiences and make sure all concepts are on brand and unique to its target audience & activation platform
  • Ensure the on-time in-full D2C project delivery including a result-driven coordination of external agencies
  • Steer and monitor each piece of assigned D2C activities, evaluate learnings and opportunities to amplify quantitative & qualitative KPIs
  • Act as single point of contact for assigned D2C projects from kick off through execution to completion incl. close collaboration with internal stakeholders (Digital, Portfolio & Brand Marketing teams)
  • Manage the assigned project budget and coordinate production and ordering of activation-related materials (e.g. event setups, communication tools, goods)
  • Manage external agencies and vendors, including contract negotiation, KPI planning and evaluation
  • Support the definition of future D2C activation requirements related to activation capabilities
  • Steer, coach and develop D2C activation interns, trainees and apprentices

Knowledge, Skill, Experience

  • 3+ years B2C activation experience or general FMCG Marketing with high affinity towards D2C (experience within creative development, Event /PR management and digital interlinkage a plus)
  • Genuine interest in challenging the status quo and exploring new ways of B2C activations
  • Expert in project management, budget building, and tracking
  • Clear, concise communicator with positive mindset, pragmatism and hands-on mentality
  • Strong analytical thinking & able to translate business & brand objectives into creative activations
  • Able to work efficiently & agile in a fast-paced environment
  • Although the work is largely office based, travel willingness to visit partners, venues and other suppliers is  required
  • Business fluent English

Lassen Sie es mich wissen, wenn Sie interessiert sind: Schicken Sie mir eine Nachricht oder rufen Sie mich an!

Mehr Infos im PDF